Veddatorial

Black Friday Behavior Modification

We’re in a period of rapidly changing shopping patterns, and it’s obvious, particularly post-Black Friday, that trends are just that: patterns on the move, rath...

The Cost Of Counterfeits

Although we hear a lot about the problems of infringement in music publishing, I think problems centered on counterfeit music products are equally dangerous, bo...
datahole

Incomplete Data: Part 2

In Part One of “Incomplete Data,” published in the September issue, I introduced a problem that, I believe, our industry has not addressed. That is, we do not k...

Tracking Incomplete Industry Data

I like to follow our industry statistics: number of storefronts, violin imports, sales totals and similar data. I find it problematic because, often, it reads l...

What’s Trending?

At the beginning of June, Kleiner-Perkins partner Mary Meeker released the 2016 version of her now-essential Internet Trends Report. The venture capitalist ...

The Future Starts Now

One thing that any regular reader of this column knows is that I’m often dismayed by the many market opportunities we seem to ignore or marginalize in our quest...

Inventory Control

The smaller our stores are, the broader our inventory needs to be. This might seem counterintuitive, but “niche-ing” our stock allows us to serve the actual...