Veddatorial

The Future Starts Now

One thing that any regular reader of this column knows is that I’m often dismayed by the many market opportunities we seem to ignore or marginalize in our quest...

Inventory Control

The smaller our stores are, the broader our inventory needs to be. This might seem counterintuitive, but “niche-ing” our stock allows us to serve the actual...

Pivotal Roles

It’s very common for a new business to rethink its business model. If the original idea isn’t working—or if a better opportunity appears on the horizon—then...

Concierge Christmas

All things considered, I’m pleased with our 2015 Christmas season. We had a reasonable increase, met many new customers and, as the year begins, we’ve seen ...

HIJACKED!

On Thanksgiving Day, I witnessed a marketing hijack in the midst of all the Black Thursday…err…Friday hoopla. The TV was tuned in to NBC for the 89th annual...
article placeholder

Phone Skills

As much as people blather on about SEO, social media presence and “rating” sites like Yelp, if you have a brick-and-mortar presence—and particularly if that...

Guitar Center: More Or ‘Lesson’?

Editor’s Note: Shortly before press time, Guitar Center confirmed to The Retailer that, by the end of the year, GC would have 87 stores with lessons. The le...
bad-blood-vedditorial

Veddatorial: Bad Blood

All it takes is a bad supplier to get my early-career dander up again. It doesn’t happen often; better industry suppliers and my own selection process usual...