Veddatorial

Inventory Control

The smaller our stores are, the broader our inventory needs to be. This might seem counterintuitive, but “niche-ing” our stock allows us to serve the actual...

Pivotal Roles

It’s very common for a new business to rethink its business model. If the original idea isn’t working—or if a better opportunity appears on the horizon—then...

Concierge Christmas

All things considered, I’m pleased with our 2015 Christmas season. We had a reasonable increase, met many new customers and, as the year begins, we’ve seen ...

HIJACKED!

On Thanksgiving Day, I witnessed a marketing hijack in the midst of all the Black Thursday…err…Friday hoopla. The TV was tuned in to NBC for the 89th annual...
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Phone Skills

As much as people blather on about SEO, social media presence and “rating” sites like Yelp, if you have a brick-and-mortar presence—and particularly if that...

Guitar Center: More Or ‘Lesson’?

Editor’s Note: Shortly before press time, Guitar Center confirmed to The Retailer that, by the end of the year, GC would have 87 stores with lessons. The le...
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Veddatorial: Bad Blood

All it takes is a bad supplier to get my early-career dander up again. It doesn’t happen often; better industry suppliers and my own selection process usual...

Veddatorial: Educating The Consumer

I believe our most difficult job for the next few years—as an industry and, in particular, as retailers—is to educate the music products consumer. Tradition...

Rise Of The Millenials

Mary Meeker, a venture capitalist at Kleiner Perkins Caufield Byers, released her annual report on Internet trends at the end of May. The report is widely a...