Veddatorial

What’s Trending?

At the beginning of June, Kleiner-Perkins partner Mary Meeker released the 2016 version of her now-essential Internet Trends Report. The venture capitalist ...

The Future Starts Now

One thing that any regular reader of this column knows is that I’m often dismayed by the many market opportunities we seem to ignore or marginalize in our quest...

Inventory Control

The smaller our stores are, the broader our inventory needs to be. This might seem counterintuitive, but “niche-ing” our stock allows us to serve the actual...

Pivotal Roles

It’s very common for a new business to rethink its business model. If the original idea isn’t working—or if a better opportunity appears on the horizon—then...

Concierge Christmas

All things considered, I’m pleased with our 2015 Christmas season. We had a reasonable increase, met many new customers and, as the year begins, we’ve seen ...

HIJACKED!

On Thanksgiving Day, I witnessed a marketing hijack in the midst of all the Black Thursday…err…Friday hoopla. The TV was tuned in to NBC for the 89th annual...
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Phone Skills

As much as people blather on about SEO, social media presence and “rating” sites like Yelp, if you have a brick-and-mortar presence—and particularly if that...