Veddatorial

Buying And Selling

Shopping in a Nice Environment

As I’ve mentioned before, my store aims for what I consider to be a “curated inventory”: the products we carry, from strings to books to instruments, must eithe...

Key Traits of a Great Employee

As I write this installment, it’s Thanksgiving week, and I’m feeling particularly thankful under my retail hat. You see, I have a new staff member. I’ve known h...

Today’s MI Experience

In our last episode, we talked about listening to consumer needs, as we rethink business models and move forward to the next iteration of the music products ind...

Blending the Old with the New

We’ve been talking about disruption in the last few “Veddatorials.” I mentioned last month that, while retail has seen channel disruption (big-box stores, inter...

Appetite for Disruption

Disruption. We hear about it in every industry, and if you’re not a consumer, it can be scary. Unless, of course, your business is part of the disruption. Then ...

Word of Mouth Is Still Important

You can read a thousand articles — from content-lite bullet points to detailed, long reads — about advertising in this always-on, socially intense, tech-enabled...

Starbucks Dreams

They opened a Starbucks on my route to work. Or, rather, they put up a new building and relocated an existing one. It’s on a busy corner at a major intersection...

Industry Identity

A couple of weeks after I wrote my last column (exhorting MI to take its products back, partner with its dealers and create a brand identity for our industry th...
Veddatorial

Destination Shopping

People choose to visit a physical store; it’s no longer the default option. The shopping environment we create, along with our offering of goods and services, determines whether we make the list and, crucially, how often consumers visit.

(More) People Who Need People

In our previous episode, we talked about retailers’ need to engage with customers face to face. To review, we, as humans, are social animals. Tech is amazing, b...