Sales Guru

Salesmanship

By Gene Fresco Did you know that there is a merit badge for Salesmanship in the Boy Scouts of America? It was established in 1927. Do you think you would qua...

Credibility

By Gene Fresco The most important thing your store must have is credibility. Your customers must believe that your store is where it is happening. How do ...
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Put Your Customer In The Picture

By Gene Fresco OK, 2012 is here. Let’s do it right this time. Let’s make 2012 the best year we have ever had, in spite of the wailing about how bad the econ...