Sales Guru

Here We Go Again…It’s 2013

By Gene Fresco The years just keep coming, don’t they? This year, let’s do it right. Most of you will be going to NAMM, because going will tell you wha...

Avoid Distractions!

By Gene Fresco What is the greatest cause that makes a salesperson fail? Distractions! We have many distractions in life: personal problems, financial pro...
Most Important Quarter Of The Year

Most Important Quarter Of The Year

Most Important Quarter Of The Year By Gene Fresco Retailers make from 47 percent to up to 60 percent of their yearly sales volume in the last quarter of ...
Be All That You Can Be!

Be All That You Can Be!

  Be All That You Can Be! By Gene Fresco Ross Perot is one of the greatest salespeople who ever lived. From a superstar salesperson at IBM to ...

Eight To 80

By Gene Fresco The best way to increase your business is to increase your present demographics of customers. Do you see the same old customers day in and ...
NO 'BE-BACKS'

NO ‘BE-BACKS’

By Gene Fresco The greatest loss of sales is from the “I’ll be back” objection. Most salespeople don’t know how to overcome the “Be back” objection or th...