Sales Guru

“e” IS FOR EFFORT

When I was in grammar school, my teacher told my parents, “Gene could be an ‘A’ student, if he only made an effort.” I didn’t understand what making an effort m...

Know what you are selling

Most of us don’t know what we are selling. We think we just sell musical instruments that people ought to buy. We don’t know the true value of what we are s...

Spring Into The Fourth Quarter!

I’m sorry to say that I missed the Summer NAMM show in Nashville because of health issues. My cardiologist told me not to go because of breathing issues. I hav...

Investment Time

I received only one suggestion on how to get customers during the summer “slow” period. I know the reason why, too. The music business is so competitive thes...

Persistence Is The Key To Success

President Calvin Coolidge said, “Nothing in the world can take the place of persistence. Talent will not: nothing is more common than unsuccessful men with tale...

Affirmations

By Gene Fresco Albert Einstein said, “Insanity is doing the same thing over and over again and expecting different results.” If you are not happy with the...

How Much Do I Love You?

By Gene Fresco The five strongest emotions are Survival, Recognition, Love, Sex and Greed. February is the month in which Love prevails. Why? Valentine...