Sales Guru

The Party’s Over

That’s the title of my favorite song from Willie Nelson. I became a fan the minute I heard it. Well, gang, I’m sorry to say the party is over for me. T...
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We’ve Got A Problem

Actually, we have 10 problems. Here they are: Beyoncé Miley Cyrus Jay-Z Usher Nicki Minaj Chris Brown Rihanna Justin Bieber Drake Kan...

113 Years Of NAMM

Here you are at the NAMM show again. Did you know that NAMM is 113 years old? There was a book published in 2001 called NAMM 100th: A Century of Service t...

OJT: On The Job Training

When I enlisted in the U.S. Air Force, the recruiter told me I could either go to a technical training school or get OJT. Not knowing what “OJT” was, I asked hi...

READ, DAMN IT, READ!

Gene Fresco has read more than 500 books on sales, but he can still find books from which to learn something new. If you want to be a successful salesperson, yo...

Words Of Wisdom

“It’s what you learn after you know it all that counts.” Those words were spoken by John R. Wooden. He was an American basketball player and coach, earning the...

I Need To Know

The most frustrating aspect of writing a sales training column is not knowing whether my readers apply what I teach them and, thus, increase their sales. I g...