Columns

Credibility

By Gene Fresco The most important thing your store must have is credibility. Your customers must believe that your store is where it is happening. How do ...

Out Of The Ashes

By Rebecca Apodaca In 1958, Chuck Levin’s mother owned a pawn shop in Washington D.C. Eventually, Chuck evolved it into a music store down the street. All we...

When Times Get Tough

By Rebecca Apodaca With a degree in music and a certification in Musical Instrument Repair, I founded A & D Music in 1978. It began as a school rental an...
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Put Your Customer In The Picture

By Gene Fresco OK, 2012 is here. Let’s do it right this time. Let’s make 2012 the best year we have ever had, in spite of the wailing about how bad the econ...

Order up

By Dan Vedda As I write this, we’ve just passed Black Friday and the much-vaunted Cyber Monday. Reports that sales were slightly higher than expected in the ...