Columns

Melting Pot

By Dan Vedda Over the last couple of months, we’ve been talking about transforming our industry’s retail approach a la Walt Disney (creating a thorough and e...

‘Eat A Bug’?

By Rebecca Apodaca It could be said that Gordy Wilcher dropped “da bomb” of a music store on Owensboro KY when Owensboro Music Center (OMC) was founded in 19...
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New Demographic

By Dan Vedda Last month, I talked about Walt Disney and his relentless focus on the customer experience. I think that his approach can be applied to the ...
Elderly Instruments

‘Elderly,’ And Definitely Wiser

By Rebecca Apodaca For a man who runs a music store called Elderly Instruments, Stan Werbin is hard to keep up with, even in his speech. He was difficult to ...
NO 'BE-BACKS'

NO ‘BE-BACKS’

By Gene Fresco The greatest loss of sales is from the “I’ll be back” objection. Most salespeople don’t know how to overcome the “Be back” objection or th...