Columns

Melting Pot

By Dan Vedda Over the last couple of months, we’ve been talking about transforming our industry’s retail approach a la Walt Disney (creating a thorough and e...

‘Eat A Bug’?

By Rebecca Apodaca It could be said that Gordy Wilcher dropped “da bomb” of a music store on Owensboro KY when Owensboro Music Center (OMC) was founded in 19...
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New Demographic

By Dan Vedda Last month, I talked about Walt Disney and his relentless focus on the customer experience. I think that his approach can be applied to the ...
Elderly Instruments

‘Elderly,’ And Definitely Wiser

By Rebecca Apodaca For a man who runs a music store called Elderly Instruments, Stan Werbin is hard to keep up with, even in his speech. He was difficult to ...
NO 'BE-BACKS'

NO ‘BE-BACKS’

By Gene Fresco The greatest loss of sales is from the “I’ll be back” objection. Most salespeople don’t know how to overcome the “Be back” objection or th...
What would walt do?

WHAT WOULD WALT DO?

By Dan Vedda I’ve been thinking about Disney a lot lately. Not the company but, rather, Walt himself. It’s easy to quibble about the current state and offeri...