Columns

Tegeler Music Charts Successful Course

By Rebecca Apodaca In 2003, Don Tegeler embarked on a journey that took him and his family out of the state of Florida and landed them back in his home...
Instrumentation Adaptation

Instrumentation Adaptation

By Dan Vedda The fall school band season was interesting in our market. For years, it was about dealers jockeying for position. The traditional “school music...

Senseney Makes Sense

By Rebecca Apodaca One of the dreams of almost every store owner is to grow a store and, eventually, pass it on to a family member or an outstanding employee...

Avoid Distractions!

By Gene Fresco What is the greatest cause that makes a salesperson fail? Distractions! We have many distractions in life: personal problems, financial pro...

The Pros And Cons Of Free Shipping

By David Hall, Vice President Sales and Marketing, Cutting-Edge Solutions For many online shoppers, a free-shipping offer is the holy grail of great deals. F...

15 Years Is An Eternity

By Dan Vedda Anyone with more than 20 years in this business remembers a time when GC was in California, Ash was in New York and Amazon was in the jungle. Tr...

‘The Candyman Can’

By Rebecca Apodaca Rand Cook joined The Candyman Strings & Things in 1990 and worked his way up in different managerial positions until he and his wife, ...
Most Important Quarter Of The Year

Most Important Quarter Of The Year

Most Important Quarter Of The Year By Gene Fresco Retailers make from 47 percent to up to 60 percent of their yearly sales volume in the last quarter of ...