Columns

‘The Candyman Can’

By Rebecca Apodaca Rand Cook joined The Candyman Strings & Things in 1990 and worked his way up in different managerial positions until he and his wife, ...
Most Important Quarter Of The Year

Most Important Quarter Of The Year

Most Important Quarter Of The Year By Gene Fresco Retailers make from 47 percent to up to 60 percent of their yearly sales volume in the last quarter of ...
That middle ground, to me, is where the best cost-to-benefit ratio becomes apparent.

Old Values

That middle ground, to me, is where the best cost-to-benefit ratiobecomes apparent. By Dan Vedda I’ve been thinking about the way I use technology in my ...
Monster Teaches Us A Lesson

Monster Teaches Us A Lesson

Monster Teaches Us A Lesson By Rebecca Apodaca Brian Reardon was a sheet music sales rep when he met JD Sarantakos, who started Island Wide Music and who...
Be All That You Can Be!

Be All That You Can Be!

  Be All That You Can Be! By Gene Fresco Ross Perot is one of the greatest salespeople who ever lived. From a superstar salesperson at IBM to ...
The Future Is A Moment Away

The Future Is A Moment Away

The Future Is A Moment Away By Dan Vedda While reading an issue of Wired (20.05, May 2012), an article by Thomas Goetz, “How To Spot The Future,” jumped ...

‘You’re My Customer’

By Rebecca Apodaca I’m supposed to be taking this month off for my summer vacation. But, I am so excited about this column that I thought I would review what...

Eight To 80

By Gene Fresco The best way to increase your business is to increase your present demographics of customers. Do you see the same old customers day in and ...