Once you get past the part of getting your customer’s attention and motivating him or her to drive over to your store, the next phase in the sales cycle is focu...
There is a lot of talk about social media, and this topic has been addressed before. However, it’s a certainty that Social Media Marketing (SMM) is constantly c...
You’ve been in business for a while and seem to have found your groove. Customers are responding favorably to the lines and services you’re offering, and reve...
A good reputation is vital to the success of a music retailer. More than 81 percent of customers research businesses online before making a purchase in excess o...
Today’s consumer has more buying choices than ever before. Many, without even realizing it, have taken on an attitude that asks, “What’s in it for me?” Although...
Love it or hate it, eBay has become a formidable competitor to music retailers. Although originally intended for individuals to clear out their attics, eBay...
As you read this, it’s now the middle of December and I hope that you have already started to work on the aspects of your life—both personal and business-relate...
Ask any small, independent music retail store owner in the country what he or she sees as the major challenge for growing the business and improving his or her ...
You only have 10 seconds to engage and retain a visitor to your Web site. Today’s Internet-savvy consumer has become very good at assessing a Web site in second...
Loyalty programs, although appearing to be the latest trend, have been around for many years. An early pioneer, S & H Green Stamps, was based on rewarding c...
